You may find many AdSense Gurus on the net, offering you
thousand ways to improve your Google AdSense earnings! Mind you guys, just
buying some genius AdSense template and expect it to produce thousand dollars a
day is a sure impossibility!
I am telling you with my practical experience that nothing
would work unless you are prepared to go that extra mile. You should get hold
of the AdSense secrets that are unique to your site. You must be prepared to
make continuous changes and measure effectiveness on a continuous basis.
Following are simple but effective steps successfully
followed by the author, which may help you to improve your AdSense earnings by
five folds or even more! However, keep in mind that nothing would work unless
you customize these options to suit your requirements.
The Best Position
- This is always the demarcation point which decides you should be earning in
hundreds or thousands! You must identify the most likely position where the
reader would be most tempted to click. At first you might have to follow what
AdSense Gurus have suggested. However, you must keep in mind that what they
have said is not unique to your site.
You should be bold enough to do your own research and identify
the best positions unique to your site, 'cos there could be exceptions to what
AdSense Experts have proposed. Best example I can quote is 'Plentyoffish.com' a
dating site which earns half a million Dollars a month just by displaying a
single Google ad in each page with completely different link color format than
the rest of the site using!
White Is In Demand
- Having more white space around the article and the Ad will definitely
increase your click through rate. In my case, this is one of the real secrets
behind the high click through rate in my AdSense ads. Your objective should be
to get the reader's attention to the AdSense ad and the article. Therefore, it
is important to have other areas blank as much as possible to centre reader's
attention to the Ad and the article. Remove all unnecessary items which are
cluttered around the article and the Ad and have more white space on either
side of the page.
What is Your Ad Size? - Highly effective Ad formats are
336x250 and 768x120. However, it is up to you to find out the best size for
your site. These are the widely tested and accepted sizes. Try them out and see
the outcome.
Be Discreet - I
personally don't prefer to server image ads in my AdSense campaigns because
they dilute the effectiveness of the Ads. It is starkly obvious to the reader
that they are clicking on Ads and the sole purpose of putting them is to make
money! Just don't make it so obvious! Instead, include text ads which are
relevant to the theme. Place the ads where the reader is likely to seek a break
while reading the article or your copy.
Artistic Way To Be
Discreet - The font, color and texture should match with the rest of the
page. This will make the ad looks like part of the article. You have the
options to use either an ideally matching color or a contrasting color. Either
way is effective.
Use The Maximum but
Have a Balance - Always try to use maximum number of AdSense ads in each
page. Don't lose balance however! Ads should not dominate the page.
Measure the
effectiveness of Ad units - Always make use of Google AdSense channels to
identify which position or format has produced high click through rates. Be
prepared to change the Ad format, color and position according to your
findings. These simple but effective methods surely drive you more income you
never ever expect if you are prepared to follow those in your own way. Find out
your way out today.
